Meeting with MD mr.azhar MD Sahyadri Farms at Pune.
Value addition and proper marketing of Fruits, vegetables and allied Products is always a friction point in the minds of our farmers,FPO/FPC members,SHG,s and Entrepreneurs but the moment we have innovative platforms and innovative marketeers around the sailing goes well without jerks.
I have always found Sahyadri farms a platform which secures the interests of small and marginal farmers and update them on daily bases as how innovative farming can be achieved under the concept of FPO culture. I am always trying to connect my farmers and FPO leaders of UT of J&K with the success marketing story of Sahyadri.
On 28/01/2024 I was fortunate enough to get an appointment with the MD marketing Sahyadri Farms Mr Azhar Tambuwalla and discussed few marketing issues of Various farmers of UT to channelize their rich organic niech products.
While discussing marketing of processed Trout fish products, Organic lavender, Apple Pulp, walnut oil, Saffron with the MD Sahyadri at their Corporate office in Pune,Mr Azhar Tambuwalla was too nice to listen to our marketing issues and assured that FPO leaders of such products can be guided as how they can master the art of FPO culture and market their produce accordingly.
Marketing of Lavender oil, Apple Pulp,Saffron,Walnut oil , fish pickle, Smoked fish was deliberated in detail to explore possibilities as how we can help our farmers.
The discussion ended in positive mode and I was assured that to start with let us start with the by providing samples of lavender oil and Apple pulp to see how things can be made possible to help farmers of UT of J and K.
We are grateful to Mr. Vilas Sindhi CEO Mr. Azhar Tambuwalla,MD and others to facilitate farmers the innovative marketing and help them to avoid postharvest losses and achieve good returns under the culture of FPO. Power to farmers gets actualized under the Corporate and company law norms with FPO/Start-up culture in place.
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